#broadcast advertising

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Digiday
5 months ago
Marketing

23andMe bucks the linear TV decline with its return to the ad channel

23andMe, a biotechnology company, has returned to linear broadcast advertising to leverage the broad reach and storytelling capabilities of linear television.
The company's decision to return to linear advertising was driven by the impactful and unbelievable stories they received from customers for their campaign. [ more ]
TipRanks Financial
5 months ago
Marketing

Townsquare Media's Local Advertising Focus and Digital Growth Amplify Investment Appeal: A Buy Rating Recommendation - TipRanks.com

Townsquare Media has received a Buy rating from James Goss with a price target of $17.00.
The company's focus on local advertising and high-profile local on-air talent has contributed to its success in the broadcast advertising business.
Townsquare Media's digital revenues have seen steady growth and now contribute more than half of total revenues. [ more ]
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